The health technology company Bose says its speakers are capable of detecting toxins in air, water and food, but the company’s CEO says there are a few health products that are not “robust” enough to be taken seriously.
“It’s about you,” Bose chief executive Marc DeBartolo told the Financial Times.
“And you need to get on top of it.”
“It’s hard to be a leader and get a product out there that’s good,” DeBartsolo said.
“There’s no reason why you shouldn’t do the same with a product that’s not going to be good.”
Bose claims its speaker system detects toxins in the air, the water and even the food it is designed to deliver.
BOSE speaker system Bose has developed a “silent detection” technology that could make it possible to detect toxins in a product’s air, a speaker system is seen on a stage during a presentation at the 2017 Consumer Electronics Show (CES 2017) in Las Vegas, Nevada, United States, November 14, 2017.
The Bose speaker system, which is supposed to “provide an effective and safe means of detecting potentially harmful chemicals in the environment and food”, can detect toxins from a range of sources, including bacteria, pesticides, pesticides-resistant viruses and other pollutants, DeBastolo said in a statement.
He said the Bose technology is capable of “significantly higher sensitivity” than standard speaker systems, but it is “not robust enough to detect all of the possible toxins in our environment”.
“The most robust detection technology that we can make is the BOSE technology,” he said.
“If it doesn’t work, you can just throw it out. “
We’re trying to be very clear with you: if you’re going to buy something from Bose, we can’t guarantee it’s going to work, it’s not secure.”
“If it doesn’t work, you can just throw it out.
And that’s the way it is,” he added.
DeBasto, speaking to the Financial Press ahead of the company releasing its new speaker technology, said that “the most robust” technology Bose’s speakers could make was its “silence detection technology”.
The company’s “silenced” speaker system could be installed in homes and businesses and was being marketed to “sensitised” consumers.
At CES 2017, Bose showed off a speaker with a “quieter” version of the Bodeo system that was designed to produce a “very loud, very clear sound”.
Bodeo speaker system “Silent detection”, Bose Bose speakers, are pictured, during a show at the CES 2017 trade show in Las Vacansas, California, United America, November 15, 2017, where Bose unveiled a new speaker system with a more quiet design.
BASE BOSE speakers have also been described as a “toxic-free” alternative to Bose products, although the company did not clarify whether this meant the speaker systems are more robust than the standard speakers in its speaker lineup.
Bose released its latest line of speaker products in March, including the Bicsoft Bose X1, the Biscuit Bose and the Bousquet Bose.
‘No harm in a good idea’ – ‘We’re not saying this is safe’Bose has been under fire in the past for failing to disclose the risks of its speakers, which are designed to emit a range, including toxic and non-toxic, soundwaves.
In April, Bodeos CEO Marcello Dallara claimed that Bose was a “major driver” behind the company.
“Our aim is to have products that will be able to detect any type of toxic or non-safe chemical, and that will work with any consumer,” Dallaro said.
“If you don’t want to do it, we don’t need to tell you.”
In July, Bosing founder Marc DeBarthio told the Wall Street Journal that Bosing speakers were “not designed to detect toxic or harmful chemicals”.
‘Not a product we can do anything about’ – DeBostolo’s comments are in line with his statements on Bose in recent months.
His statements came after a report by The Financial Times said the company had failed to disclose to consumers that its speakers emitted a range that “could be dangerous”.
DeBarthi also told the newspaper that Boses “silencer technology” would allow Bose to “determine if a product is toxic or not”.
“We are not saying that is a good thing, we are not claiming it is good.
We’re not trying to create a product to do anything,” DeBarthsi said.